Not to be confused with the regular Yahoo search function, the Yahoo directory is also a place you can add your site.
When you go to Yahoo.com and enter a search into the box, you are using their regular search engine, not the directory. So it is possible to be included in Yahoo's regular search index and not be included in their directory.
The Yahoo directory is actually a categorical listing of sites located here http://dir.yahoo.com and it's not used very much by web surfers.
The real benefit to being listed here is to have a high quality link pointing to your site. Many search engines look at who is linking to you and if you have a link from the Yahoo directory, it may give you some "credibility" points.
Some believe that having a listing in the directory will help boost your rank in Google and other engines. There is no solid proof of this, however. Yahoo also states that if you are listed in their directory, it does not have any affect on your position in their regular search results.
If your site is commercial it will cost you $299 per year to be included in Yahoo's directory. So if you can justify/afford the cost, I would still recommend getting into Yahoo just to have the high-quality link pointing to your site - but don't expect a lot of traffic from the actual page you'll be listed on.
It's up to you to decide if it's worth it or not. Many webmasters do quite well in the "Big 3" search engines without a listing in the Yahoo directory
29/04/2009
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