Mel Ann and Tim of the Australian AdSense team put together a nice video (below) to help you optimize your AdSense earnings.
While some of the information in the video is common knowledge to most publishers, there are also some very useful tips.
Create Channels
Pay close attention to the part about creating channels so you can track and compare different ad units.
Most people don’t do this. They just create different sized ad units and slap them all over their pages, then focus on their overall earnings without tracking the results of each unit.
However, when you learn which ad units perform the best, you can maximize your earnings from the program.
Blend, Blend, Blend
I was also glad they pointed out that blending the ad background with your site’s background has proven to generate higher click-thru rates.
Many people still think it’s best to make the ads stand out by using outlandish or contrasting backgrounds. Mel Ann and Tim explain that it’s best to make the ads look as if they are part of your content.
While some of the information in the video is common knowledge to most publishers, there are also some very useful tips.
Create Channels
Pay close attention to the part about creating channels so you can track and compare different ad units.
Most people don’t do this. They just create different sized ad units and slap them all over their pages, then focus on their overall earnings without tracking the results of each unit.
However, when you learn which ad units perform the best, you can maximize your earnings from the program.
Blend, Blend, Blend
I was also glad they pointed out that blending the ad background with your site’s background has proven to generate higher click-thru rates.
Many people still think it’s best to make the ads stand out by using outlandish or contrasting backgrounds. Mel Ann and Tim explain that it’s best to make the ads look as if they are part of your content.
ليست هناك تعليقات:
إرسال تعليق